About me
Hi, I’m Jenny — a creative leader based in London, currently heading up the Creative Studio at Cleo, an AI-powered money app on a mission to improve how people relate to their finances.
At Cleo, I’ve led the studio through rapid growth—launching our first GTM campaign, delivering a full company rebrand, and leading creative across brand, motion, growth, and product. I manage a hybrid team of designers, writers, and freelancers, and partner closely with growth to shape paid strategy, scale performance-driven creative, and deliver high-impact work at pace.
I’ve led the evolution of how the studio operates - from improving briefs and rolling out better tools, to building creative systems that scale. I run structured kickoffs, focused reviews, and give actionable feedback that helps people level up. (And yes, we still talk about our weekends.)
While I stay hands-on when it counts—directing, designing, animating—I focus just as much on scaling systems, setting the standard, and steering creative direction across the board. I started out in motion design, but the work now spans brand building, ops, and performance strategy.
AI tools like Runway and Visual Electric are baked into how we create—used not just to generate visuals, but to explore directions, prototype ideas, and push speed without compromising quality.
Before Cleo, I worked across agencies and studios including Plusone and DEPT, creating everything from polished longform brand content to weird social-first campaigns. I’ve collaborated with brands like eBay, Just Eat, and Philips, and bring experience across in-house, agency, and freelance environments. I care about taste, systems, and helping teams get the best out of design and motion.
