SKILL-SET: BRANDING, LAYOUT, PRINT
After helping evolve the Perkbox brand, I was asked to create the Perkbox Playbook, ‘4 lessons from 4 years as a start up.’ So other start ups could share the lessons we have learnt on our 4 year journey to success, I created a vibrant layout that was both approachable and informal. Using the new Perkbox colour palette, I created a fun visual language, using hand drawn elements throughout. The full ebook can be downloaded here.
These are my hand drawn elements that I used to make the ebook playful and eye-catching.
I then used this visual language to create a variety of bold and entertaining social media banners to promote the ebook - a number of which can be seen below. I experimented with adding download buttons, showing the front cover and inside content. The marketing team then tested each one to see which gained the highest click through and conversion rate.