SKILL-SET: ILLUSTRATION, ANIMATION
Paid social ads have been the engine of Perkbox’s phenomoninal growth. This has given me the opportunity to explore different animation styles, to create visually engaging content. On paid social, the aim is to get top of funnel leads, whilst on organic social, the aim is increased brand awareness. These creatives were run across combinations of Facebook, Twitter, Linkedin and Instagram.
I created teaser and follow up videos to promote the the Perkbox Experience Event, where Perkbox’s three new products were unveiled. I combined video footage, music, trim paths and the new Perkbox colour palette to create a high energy piece.
I created this animation to encourage directors and CEO’s to use the Perkbox disengagement calculator to work out the potential cost to their company of employee disengagement.
As a team of four designers, we brainstormed different logo concepts for each product, which we followed up with thumbnail sketches.
Then we narrowed the concepts down to the present (Perks), speech bubble (Insights) heart (Recognition) cog (Admin). We then agreed on a stroked style, as this would work best alongside the existing perkbox logo. In practice they are used both in white squares and in direct coloured squares according to the colour palette of the particular product.
I then animated the logos to show how they work together, and how they compliment the main Perkbox logo.
In the first animation, I chose a rough, ‘undone’ style of photography to suggest that the photographs were taken by employees. I then selected script font to compliment the roughness of the photography. I animated this to seem as though it was being handwritten in real time.
For the following to two GIFs, I used emoji’s to make the concept of workplace stress more accessible, without making light of it. I used quick transitions and reconisigble emojis to keep the viewer engaged, and more inclined to share.
These creatives achieved the cheapest cost per lead (CPL) Perkbox has ever gained when pushing content on paid social (£31)
This ad is about the definition of a super boss. To be a super boss, you should, amongst other important qualities, reward your staff with Perkbox. This was my concept and design.