SKILL-SET: ILLUSTRATION, ANIMATION
Paid social ads have been the engine of Perkbox’s phenomenal growth. Our high paid social media spend, has given me the opportunity to explore different animation styles, to create visually engaging content that people will click on. On paid social media, our aim was to get top of funnel leads, whilst on organic social media, our aim was to increase brand awareness. My animations were run across combinations of Facebook, Twitter, Linkedin and Instagram.
I created teaser and follow up videos to promote the the Perkbox Experience Event, where Perkbox’s three new products were unveiled. I combined video footage of employees, music, trim paths and the new Perkbox colour palette to create a high energy piece.
I created this animation to encourage directors and CEO’s to use the Perkbox Disengagement Calculator to work out the potential cost to their company of employee disengagement.
As a team of four designers, we brainstormed different logo concepts for each product, which we followed up with thumbnail sketches.
We then narrowed the concepts down to the present (Perks), speech bubble (Insights) heart (Recognition) cog (Admin). Next, we chose to use a stroked style, as this would work best alongside the existing Perkbox logo. In practice, depending on where they are used, the new logos are used both in white squares and coloured squares
I then animated the logos to show how they work together, and how they compliment the main Perkbox logo.
In the first animation, I chose a rough, ‘undone’ style of photography to suggest that the photographs were taken by employees. I then selected script font to compliment the roughness of the photography. I animated this to seem as though it was being handwritten in real time.
For the following to two GIFs, I used emoji’s to make the concept of workplace stress seem more accessible, without making light of it. I used quick transitions and recognisable emojis to keep the viewer engaged, and more inclined to share.
These creatives achieved the lowest cost per click (£6.94) and cost per lead (£31) Perkbox has ever achieved, when pushing content on paid social. The overall spend for both creatives was £8,954.